Christian Dior Stretch Flannel TrousersChristian Dior Wool miniskirtChristian Dior silk moulage dressY2K black sleeveless Dior dress with pink hemlineY2K Christian Dior black leather hobo bag with porthole

The luxury maison

Christian Dior

The story of the luxury maison par excellence began after World War II, in a hungry-for-revenge Paris. People had a strong desire for freedom and beauty. They wanted "new", and to leave behind all the ugliness of a very dark period.

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Y2K  Chanel jacket in white cotton bouclé 1990s Chanel bucket bag in antique pink leatherY2K Chanel Uniform dark blue cotton t-shirt with 3/4 sleevesY2K Top Gun glasses by Chanel with black and silver frames.Y2K Chanel Uniform black polo shirt in soft cotton with embroidery

THE DESIGNER WHO CHANGED THE WORLD

Coco Chanel

Year after year, decade after decade, maison Chanel writes the history of fashion. Always the same and yet always different, the brand's iconic pieces have made women all over the world dream, and continue to do so. Symbols of a femininity that is resolute, independent, unconventional and refined at the same time.

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Krizia Waterproof1990s Krizia skirt with golden maxi sequins1990s Krizia jumpsuit in elecrtric blue knitY2K Krizia oversized orange shirtY2K Krizia sheer black sleeveless top with beads and sequins

READY-TOWEAR’S VINTAGE GODMOTHER

Crazy Krizia

Born Maria Mandelli, and also known as Crazy Krizia because of her eccentric style and her uncoventional use of fabrics, today Krizia is mostly remebered for her knitwear, her perfumes and for having created an early version of the hotpants in 1971, when lengths in fashion ranged exclusively between midi and maxi.

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Dolce&Gabbana flower patterned brocade sandalD&G jeans Logo LetteringDolce&Gabbana dress with decorationsDolce & Gabbana T-shirt StaffDolce & Gabbana Silk chiffon shirt with ruffles

LOVING ITALY

Dolce & Gabbana

Domenico Dolce and Stefano Gabbana - Dolce & Gabbana, and also D&G for a while - represent everything that one loves and hates about Italy. Luxury, unconditional love for “fatto a mano” (handmade), craftsmanship, couture and tailoring. And also tradition (that sometimes becomes traditionalism), opulence (sometimes evolves into ostentation) and patriotism (that is sometimes mere campanilism).

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Gianfranco Ferré pantsGianfranco Ferrè Wool ScarfGianfranco Ferrè pants with cut-out floral embroideryGianfranco Ferre Double-breasted blazerGianfranco Ferré black wool coat, 1990s

MADE IN ITALY FASHION ARCHITECT

Gianfranco Ferrè

Graduated in architecture at Milan’s Politecnico, and often referred to as Fashion’s Architect, Gianfranco Ferré contributed to the global myth of Made in Italy fashion as well as to the creation of Italian ready-to-wear, and therefore to a less elitist, more democratic concept of fashion.

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2010 Gucci handbag in pythonY2K black Gucci dress with brick-colored lining and profiles1970s Gucci Jackie Bag in beige canvas with brown leather finishings.Gucci flashtrek leather sneakers white colorY2K Gucci camel-colour turtleneck poncho in wool

THE MULTIFACETED FASHION BRAND

Gucci

Despite having undergone many evolutions and radical transformations over the years, Gucci is mainly associated with the years of the Dolce Vita. At that time, the brand became an emblem of Made in Italy, with products such as the Bamboo bag, the iconic loafer and the Flora scraf flaunted by the likes of Grace Kelly, Audrey Hepburn, Jane Birkin and Jackie Onassis, muse of the famous Jackie O bag.

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1990s Hermès silk carrè scarf with blue Ex Libris printY2K Hermès 35 2way Kelly Bag in ecru and beigeScarf Hermès in seta "La promenade de Longchamps"1980s Hermès wallet with coin purseHermès hat in red deer

COLLECTIBLE VINTAGE

Hermes

One of the peculiarities of the brand Hermès, founded in the nineteenth century by Thierry Hermès and now owned by the fifth generation of the Hermès family, lies in having managed to shift with extreme nonchalance from the world of horsemanship to the world of luxury.

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Jean Paul Gaultier black stretch dress, 1990sJean Paul Gaultier double-breasted BlazerJean Paul Gaultier light beige trench coat, 1980sJean Paul Gaultier Double-breasted jacket in wool, 1987Jean Paul Gaultier Eyeglass Frames

ENFANT TERRIBLE

Jean Paul Gaultier

When talking about Jean Paul Gaultier, known also, and not by chance, as fashion’s Enfant Terrible, talking about upheavel is more appropriate than talking about fashion. From men skirts, to striped Breton t-shirts, to various re-interpretations of the corset including the one with the cone-shaped breasts drawn for Madonna, the most ironic and transversal designer is credited with having literally flipped the concept of style over.

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Pirovano Shoulder bag with chainPirovano Shoulder bag with flapPirovano Mini Shoulder BagPirovano black  cocktail dress, 60s

VINTAGE MILANESE

Pirovano

Pirovano represents "bourgeois fashion", with its values of decorum, good taste, decency. With its beautiful handcrafted bags and incredible embroidered clothes in warm tones and with a vaguely Renaissance feel, the brand contributed to the creation of the style of the Milanese woman, which found its first definitions in the Sixties.

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2010 Prada slingback Fiamma sandal in patent leather with heel2010 Prada military green nylon pleated miniskirtY2K Prada Cleo Handbag in powder-pink satin with sequin embellishmentY2K limited edition Miu Miu x 10 Corso Como hoodie Y2K Prada long sleeve black wool sweater with boat neckline

PRADA IS MIUCCIA PRADA

The story of Prada, as in both “story of Miuccia Prada” and “story of Prada the brand” is pretty much the story of Italian fashion.

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Roberta di Camerino hand bag1970s Roberta Di Camerino burgundy cotton polo shirt1970s Roberta Di Camerino polo shirt in white cotton1970s Roberta Di Camerino polo shirt in yellow cotton1970s Roberta Di Camerino sky-blue polo shirt in lightweight cotton

VINTAGE HIGH FASHION

Roberta Di Camerino

Roberta di Camerino is actually called Giuliana Coen, she was born in Venice in 1920. The name "Roberta di Camerino" comes from the combination of "Roberta", the name of Giuliana's daughter, and "Camerino", her husband's surname.

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Y2K Valentino wool jacket with pattern in shades of greenValentino Scarf
Valentino TailleurValentino flared dressValentino Miss V wool Dress

RED CARPET VINTAGE

Valentino

Valentino’s style has little in common with short-term seasonal trends, focusing rather on the search for absolute beauty - between artwork and fashion, poetry and ornament. Valentino’s are dresses for red carpets, for Oscar nights, Film Festivasl, and fashion museums, but they also pay homage to that particular side of everyday life in Italy which is made of traditions, crafts.

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Gianni Versace coat in grey wool. FW 1983/84 collectionGianni Versace outerwear in petrol-coloured wool and leather belt Camicia Gianni Versace in seta nera. 
Collezione FW 1982/83Gianni Versace trousers in blue velvetGianni Versace double-breasted black leather outerwear

FASHION REVOLUTION

Versace

Giovanni Maria Versace, known as Gianni, originally from Calabria and founder of the fashion house Versace, is considered one of the most revolutionary designers of all time, capable of literally turning the world of couture upside down.

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Saint Laurent Fourrurs CoatSaint Laurent Rive Gauche burgundy suitSaint Laurent Rive Gauche Turquoise ShirtBlue Saint Laurent Rive Gauche capeSaint Laurent Rive Gauche Pinstripe Suit

FASHION’S GOLDEN BOY

Yves Saint Laurent

In the age of creative directors, when knowing how to communicate fashion has become almost more important than knowing how to create it, Yves Saint Laurent could definetly pride himself of the title of designer - one of the last real French couturiers, capable of applying heritage and tradition to the great social revolutions of his times. If it is only fair to credit Chanel for introducing women to the 20th century, it is just as fair to credit Saint Laurent, creator of the female tuxedo, with the discovery of the strength of individuality without any distintion of colour or gender.

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