Black and White Sneakers - '10sGrey and White Sneakers - '10sChristian Dior Addict Pink Toile De Jouy Sneakers - '10sDior Clawmark Jeans - '00sStraight Jeans - '00s

The luxury maison

Christian Dior

The story of the luxury maison par excellence began after World War II, in a hungry-for-revenge Paris. People had a strong desire for freedom and beauty. They wanted "new", and to leave behind all the ugliness of a very dark period.

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Chanel Caviar Quilted Card Holder - '20sChanel Vintage Faux Pearl Earrings - '90sChanel Coco Mark Valletta Hairclip  - '90sLittle Black Dress - '00sChanel Vintage Sailor Top and Skirt Set - '00s


Coco Chanel

Year after year, decade after decade, maison Chanel writes the history of fashion. Always the same and yet always different, the brand's iconic pieces have made women all over the world dream, and continue to do so. Symbols of a femininity that is resolute, independent, unconventional and refined at the same time.

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Krizia flannel Sweater with applicationsKrizia Bordeaux Cardigan with ApplicationsKrizia Shoulder Covers with appliquésKrizia Cashmere sweater with nylon detailsKrizia White cotton T-shirt


Crazy Krizia

Born Maria Mandelli, and also known as Crazy Krizia because of her eccentric style and her uncoventional use of fabrics, today Krizia is mostly remebered for her knitwear, her perfumes and for having created an early version of the hotpants in 1971, when lengths in fashion ranged exclusively between midi and maxi.

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Dolce & Gabbana Faux Fur Tiger Lace Dress - '10sDolce & Gabbana Trousers With Buckles - '00sDolce & Gabbana safari style skirtD&G Denim Midi SkirtDolce & Gabbana fancy pants


Dolce & Gabbana

Domenico Dolce and Stefano Gabbana - Dolce & Gabbana, and also D&G for a while - represent everything that one loves and hates about Italy. Luxury, unconditional love for “fatto a mano” (handmade), craftsmanship, couture and tailoring. And also tradition (that sometimes becomes traditionalism), opulence (sometimes evolves into ostentation) and patriotism (that is sometimes mere campanilism).

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Gianfranco Ferré Gold Plated Pin - '90sGianfranco Ferré Rigid Leather Bracelet - '80sGianfranco Ferré Bracelet with Beads and Stones - '00sGianfranco Ferré Clip-on Earrings - '90sGianfranco Ferré Plaid Blazer - '00s


Gianfranco Ferrè

Graduated in architecture at Milan’s Politecnico, and often referred to as Fashion’s Architect, Gianfranco Ferré contributed to the global myth of Made in Italy fashion as well as to the creation of Italian ready-to-wear, and therefore to a less elitist, more democratic concept of fashion.

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Gucci Wool Sweater - '10sGucci Denim GG Canvas Bamboo Handbag - '10sGucci Vintage G Watch - '90sGucci Guccissima Interlocking G Belt - '10sGucci Bamboo Wallet Bag - '90s



Despite having undergone many evolutions and radical transformations over the years, Gucci is mainly associated with the years of the Dolce Vita. At that time, the brand became an emblem of Made in Italy, with products such as the Bamboo bag, the iconic loafer and the Flora scraf flaunted by the likes of Grace Kelly, Audrey Hepburn, Jane Birkin and Jackie Onassis, muse of the famous Jackie O bag.

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Hermès Toile Fourre Tout PM Bag - '10sHermès Constance Leather Heel Pumps  - '10sLeather Bracelet - '00sHermès H Buckle Reversible Leather Belt - '10sHermès Jungle Love Rainbow Twilly Scarf - '10s



One of the peculiarities of the brand Hermès, founded in the nineteenth century by Thierry Hermès and now owned by the fifth generation of the Hermès family, lies in having managed to shift with extreme nonchalance from the world of horsemanship to the world of luxury.

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Jean Paul Gaultier Puffer Corset Coat - '00sTartan Top - '80sJean Paul Gaultier Trousers with Ruffles - '00sLinen Jacket - '90s"Maroquinerie Bag" - '00s


Jean Paul Gaultier

When talking about Jean Paul Gaultier, known also, and not by chance, as fashion’s Enfant Terrible, talking about upheavel is more appropriate than talking about fashion. From men skirts, to striped Breton t-shirts, to various re-interpretations of the corset including the one with the cone-shaped breasts drawn for Madonna, the most ironic and transversal designer is credited with having literally flipped the concept of style over.

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Pirovano Blue Velvet Shoulder BagPirovano black cocktail dress, 60sPirovano Leather Shoulder Strap



Pirovano represents "bourgeois fashion", with its values of decorum, good taste, decency. With its beautiful handcrafted bags and incredible embroidered clothes in warm tones and with a vaguely Renaissance feel, the brand contributed to the creation of the style of the Milanese woman, which found its first definitions in the Sixties.

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Prada Ankle Boots - '10sPrada Suede Cut Out Open-toe Heels - '10sPrada Suede Open-toe Heels - '10sPrada Pointed-toe Colorblock Pumps - '10sPrada Strappy Heels - '10s


The story of Prada, as in both “story of Miuccia Prada” and “story of Prada the brand” is pretty much the story of Italian fashion.

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Roberta Di Camerino Bag Bagonghi model in leatherRoberta Di Camerino Shirt Buckles1970s Roberta DI Camerino pink velvet bagRoberta Di Camerino Drop EarringsRoberta Di Camerino Print Dress


Roberta Di Camerino

Roberta di Camerino is actually called Giuliana Coen, she was born in Venice in 1920. The name "Roberta di Camerino" comes from the combination of "Roberta", the name of Giuliana's daughter, and "Camerino", her husband's surname.

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Valentino Colorblock Sweater - '10sRose Bracelet - '10sValentino Petale Tote Bag - '00sValentino V Neck Dress - '10sValentino Studded Suede Midi Skirt



Valentino’s style has little in common with short-term seasonal trends, focusing rather on the search for absolute beauty - between artwork and fashion, poetry and ornament. Valentino’s are dresses for red carpets, for Oscar nights, Film Festivasl, and fashion museums, but they also pay homage to that particular side of everyday life in Italy which is made of traditions, crafts.

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Gianni Versace Printed Shirt - '90sGianni Versace Vintage Medusa Hat - '90sVersace Jean Couture Jacket and Skirt Set - '00sVersace Silk Baroque Print Tank Top - '20sVersace Blue and Violet Silk Flower Pattern Scarf - '10s



Giovanni Maria Versace, known as Gianni, originally from Calabria and founder of the fashion house Versace, is considered one of the most revolutionary designers of all time, capable of literally turning the world of couture upside down.

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Yves Saint Laurent Roady Hobo Bag - '10sYves Saint Laurent Leather Card Holder - '00sYves Saint Laurent Stripe Shirt - '10sYves Saint Laurent Rive Gauche Silk Top - '00sCollege Bag - '20s


Yves Saint Laurent

In the age of creative directors, when knowing how to communicate fashion has become almost more important than knowing how to create it, Yves Saint Laurent could definetly pride himself of the title of designer - one of the last real French couturiers, capable of applying heritage and tradition to the great social revolutions of his times. If it is only fair to credit Chanel for introducing women to the 20th century, it is just as fair to credit Saint Laurent, creator of the female tuxedo, with the discovery of the strength of individuality without any distintion of colour or gender.

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