Christian Dior Pleated SkirtChristian Dior White leather bag with rufflesChristian Dior Satin Jacket with BeltChristian Dior Cotton BlouseChristian Dior Houndstooth Dress

The luxury maison

Christian Dior

The story of the luxury maison par excellence began after World War II, in a hungry-for-revenge Paris. People had a strong desire for freedom and beauty. They wanted "new", and to leave behind all the ugliness of a very dark period.

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Chanel Gold Metal Chain BeltChanel Black and white midi dress with rubberized trimChanel Black satin décolleté and gold leather tipChanel Ivory Silk SkirtChanel Brooch with Camélia Pattern


Coco Chanel

Year after year, decade after decade, maison Chanel writes the history of fashion. Always the same and yet always different, the brand's iconic pieces have made women all over the world dream, and continue to do so. Symbols of a femininity that is resolute, independent, unconventional and refined at the same time.

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Krizia Silver BlouseKrizia Grey leather mini dressKrizia Chenille outerwearKrizia maxi 80s wool outerwearKrizia Silk One-Shoulder Dress


Crazy Krizia

Born Maria Mandelli, and also known as Crazy Krizia because of her eccentric style and her uncoventional use of fabrics, today Krizia is mostly remebered for her knitwear, her perfumes and for having created an early version of the hotpants in 1971, when lengths in fashion ranged exclusively between midi and maxi.

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Dolce & Gabbana Wool Pinstripe SuitDolce & Gabbana V-neck sweaterDolce & Gabbana T-shirt StaffDolce & Gabbana Silk chiffon shirt with rufflesDolce & Gabbana gold fit Shirt


Dolce & Gabbana

Domenico Dolce and Stefano Gabbana - Dolce & Gabbana, and also D&G for a while - represent everything that one loves and hates about Italy. Luxury, unconditional love for “fatto a mano” (handmade), craftsmanship, couture and tailoring. And also tradition (that sometimes becomes traditionalism), opulence (sometimes evolves into ostentation) and patriotism (that is sometimes mere campanilism).

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Gianfranco Ferré Purple cotton jacketGianfranco Ferré pantsGianfranco Ferrè Wool ScarfGianfranco Ferrè pants with cut-out floral embroideryGianfranco Ferre Double-breasted blazer


Gianfranco Ferrè

Graduated in architecture at Milan’s Politecnico, and often referred to as Fashion’s Architect, Gianfranco Ferré contributed to the global myth of Made in Italy fashion as well as to the creation of Italian ready-to-wear, and therefore to a less elitist, more democratic concept of fashion.

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Gucci Hand Bag with Bamboo HandleGucci Monogram Bag with ScarfGucci Bamboo BagGucci Tuxedo-style pants in woolGucci tartan patterned pants in wool



Despite having undergone many evolutions and radical transformations over the years, Gucci is mainly associated with the years of the Dolce Vita. At that time, the brand became an emblem of Made in Italy, with products such as the Bamboo bag, the iconic loafer and the Flora scraf flaunted by the likes of Grace Kelly, Audrey Hepburn, Jane Birkin and Jackie Onassis, muse of the famous Jackie O bag.

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Hermès Bourlingue shoulder bag in burgundy leatherHermès Bourlingue shoulder bag in green leatherHermès Brown wool and cashmere skirtHermès single-breasted trench coat greenHermès Tailleur Print "Carnets d'Equateur"



One of the peculiarities of the brand Hermès, founded in the nineteenth century by Thierry Hermès and now owned by the fifth generation of the Hermès family, lies in having managed to shift with extreme nonchalance from the world of horsemanship to the world of luxury.

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Jean Paul Gaultier Leather JeansJean Paul Gaultier Double-breasted jacket with contrasting sleevesJean Paul Gaultier Double-breasted windowed jacketJean Paul Gaultier Mariner SweaterJean Paul Gaultier Black Cotton Trench Coat


Jean Paul Gaultier

When talking about Jean Paul Gaultier, known also, and not by chance, as fashion’s Enfant Terrible, talking about upheavel is more appropriate than talking about fashion. From men skirts, to striped Breton t-shirts, to various re-interpretations of the corset including the one with the cone-shaped breasts drawn for Madonna, the most ironic and transversal designer is credited with having literally flipped the concept of style over.

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Pirovano Denim Clutch BagPirovano Shoulder bag with chainPirovano Shoulder bag with flapPirovano Mini Shoulder BagPirovano black  cocktail dress, 60s



Pirovano represents "bourgeois fashion", with its values of decorum, good taste, decency. With its beautiful handcrafted bags and incredible embroidered clothes in warm tones and with a vaguely Renaissance feel, the brand contributed to the creation of the style of the Milanese woman, which found its first definitions in the Sixties.

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Prada flared overcoat with beltPrada Leather ShirtPrada bag in gray leatherPrada Green leather sandalPrada Canvas sandal with rope and rubber wedge


The story of Prada, as in both “story of Miuccia Prada” and “story of Prada the brand” is pretty much the story of Italian fashion.

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Roberta Di Camerino Bag Bagonghi model in leatherRoberta Di Camerino Bag Bagonghi modelRoberta Di Camerino Red Enameled RingRoberta Di Camerino Blue Enameled RingRoberta Di Camerino Padlock Ring


Roberta Di Camerino

Roberta di Camerino is actually called Giuliana Coen, she was born in Venice in 1920. The name "Roberta di Camerino" comes from the combination of "Roberta", the name of Giuliana's daughter, and "Camerino", her husband's surname.

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Valentino Wool Sheath DressValentino Boutique Polka Dot Silk SkirtValentino Boutique Polka Dot Silk JacketValentino Boutique Black Velvet Long DressValentino Black leather clutch bag



Valentino’s style has little in common with short-term seasonal trends, focusing rather on the search for absolute beauty - between artwork and fashion, poetry and ornament. Valentino’s are dresses for red carpets, for Oscar nights, Film Festivasl, and fashion museums, but they also pay homage to that particular side of everyday life in Italy which is made of traditions, crafts.

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Gianni Versace Double-breasted long trench coatGianni Versace Houndstooth shirtGianni Versace Houndstooth BlazerVersace purple perforated leather bagGianni Versace grey wool pinstripe suit and jacket



Giovanni Maria Versace, known as Gianni, originally from Calabria and founder of the fashion house Versace, is considered one of the most revolutionary designers of all time, capable of literally turning the world of couture upside down.

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Yves Saint Laurent Broken suitYves Saint Laurent purple and teal dressSaint Laurent Grey Wool BlazerSaint Laurent Gray Wool TailleurYves Saint Laurent Blue Wool Ribbed Skirt


Yves Saint Laurent

In the age of creative directors, when knowing how to communicate fashion has become almost more important than knowing how to create it, Yves Saint Laurent could definetly pride himself of the title of designer - one of the last real French couturiers, capable of applying heritage and tradition to the great social revolutions of his times. If it is only fair to credit Chanel for introducing women to the 20th century, it is just as fair to credit Saint Laurent, creator of the female tuxedo, with the discovery of the strength of individuality without any distintion of colour or gender.

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