The Fendi history is one of the most fascinating stories in the luxury fashion world. What began in 1925 as a small Roman boutique founded by Adele and Edoardo Fendi would soon grow into a global empire—thanks largely to the vision and determination of their five daughters. From its origins as a fur and leather goods shop to the iconic Karl Lagerfeld era and the brand’s integration into the LVMH group, Fendi has shaped more than a century of fashion innovation.
The Origins of Fendi (1925–1945)
Fendi was founded in Rome in 1925 by Adele and Edoardo Fendi, who opened a small leather and fur boutique. Their craftsmanship quickly gained attention, and by 1932 the business expanded with a second hand fashion boutique that attracted both locals and tourists. Early on, Adele introduced the innovative Selleria line, inspired by Roman saddlery and handmade by local artisans—a hallmark of the brand’s authentic Italian identity.
The Five Fendi Sisters: The Family Behind the Brand’s Success (1946–1964)
A defining chapter in fendi history began in 1946, when the founders' five daughters—Paola, Anna, Franca, Carla, and Alda—officially joined the business. Each sister took responsibility for a specific area:
- Anna – design and licensing
- Carla – commercial strategies and press
- Franca – purchasing and client relations
- Alda – atelier and fur workshop
- Paola – fur segment and creative development
Their complementary roles transformed Fendi into a true family-run powerhouse, blending tradition with innovation.
The sisters worked so synergistically that Karl Lagerfeld would later call them “the five fingers of a hand.”
Karl Lagerfeld Joins Fendi: A Revolutionary Partnership (1965–2019)
In 1965, the Fendi sisters hired Karl Lagerfeld, beginning the longest collaboration in fashion history—54 years. Lagerfeld revolutionized the brand’s creative direction and elevated Fendi to global prestige.
The iconic double “F” logo (“Fun Furs”)
In 1966, Lagerfeld created the double F monogram, originally conceived as an interior lining for luggage. It quickly became one of fashion’s most recognizable symbols. Contrary to popular belief, the letters stood for “Fun Furs”, highlighting Lagerfeld’s playful reinterpretation of fur.
Redefining fur
Lagerfeld transformed fur from a traditional luxury element into a modern fashion statement. He experimented with color, texture, and structure, making Fendi synonymous with creative fur innovation.
Key milestones under Lagerfeld
- 1969 – first commercial fur line
- 1977 – first ready-to-wear collection, revealed through the film Histoire d’Eau
- 1978 – first Fendi shoe collection
- 1980s – introduction of signature fragrances
Lagerfeld’s visionary work ensured that Fendi evolved from a Roman atelier into an international fashion house.
The Third Generation: Silvia Venturini Fendi and New Icons
In 1992, Silvia Venturini Fendi, granddaughter of Adele, entered the creative team, taking responsibility for accessories and menswear. She became the mind behind two of Fendi’s most iconic handbags.
The Fendi Baguette (1997)
The Baguette is one of the most influential bags in fashion history. Designed to be carried “like a loaf of bread,” it became a cultural phenomenon thanks to Sex and the City. Over 100,000 units sold during its debut year solidified its status.
The Peekaboo (2009)
Launched during the spring/summer 2009 runway, the Peekaboo offered a sophisticated, understated alternative to early-2000s logomania. Its craftsmanship and discreet silhouette made it another enduring classic.
Fendi Joins LVMH (1999–2001)
In 1999, the Fendi family partnered with Prada and LVMH, and by 2001, LVMH became the majority owner of the brand.
This transition accelerated Fendi’s global expansion while preserving the family’s creative influence.
Memorable Fashion Shows and Global Expansion
Fendi has staged some of the most breathtaking shows in fashion history:
- 2007 – a historic runway on the Great Wall of China
- 2016 – 90th anniversary show over the Trevi Fountain in Rome
- 2019 – Couture show at the Temple of Venus, honoring Karl Lagerfeld
In 2015, the brand inaugurated its monumental headquarters at the Palazzo della Civiltà Italiana, a symbolic tribute to Roman heritage.
The Kim Jones Era (2020–2024)
British designer Kim Jones became Artistic Director for Couture and Womenswear in 2020, marking the first major external appointment since Lagerfeld. His collections blended contemporary luxury with Fendi’s heritage until his departure in 2024.
Fendi Today: 100 Years of Italian Luxury
Celebrating its 100th anniversary, Fendi continues to stand at the intersection of heritage, craftsmanship, and innovation. Silvia Venturini Fendi remains a central creative force, ensuring that the brand’s legacy—rooted in family, creativity, and Roman flair—continues to evolve.
The Legacy of Fendi in Vintage Fashion History
The fendi vintage shows how a family-run Roman atelier grew into one of the world’s most influential luxury houses. With visionary women at its helm, decades of creative innovation from Karl Lagerfeld, and iconic pieces like the Baguette and Peekaboo, Fendi continues to define modern Italian craftsmanship. As the brand enters its next century, its blend of the best heritage and bold creativity ensures vintage clothing shopping that Fendi’s influence will endure for generations.
